Tafadzwa Matiza

Dr Tafadzwa Matiza is a researcher with the Tourism Research in Economic Environs and Society (TREES) Research Unit, North-West University. He holds a Bachelor of Technology (Hons) in International Marketing (CUT-Zim), a Master of Commerce in Business Management (University of Limpopo-SA) and a PhD in Commerce in Business Management (Nelson Mandela University – SA). His research interests are in Nation Branding - an emerging field in international and strategic marketing - particularly within the context of destination branding and marketing, tourism destination image evaluation and development, as well as tourism investment promotion.