Svetlana Bogomolova – The Conversation

As much as stores would love to be able to get shoppers to go along every aisle, only 2% do. Sam Mooy/AAP

June 11, 2018

Shoppers’ movements might come down to fears of caves and the ‘butt brush’

Svetlana Bogomolova, University of South Australia and Bill Page, University of South Australia

Marketers once liked to think they could virtually steer people through shops and malls. But it appears shoppers’ movements, possibly driven by primal instincts, aren’t so easily directed.

One in four consumers misjudge the value of the deals offered. AAP Image/Dave Hunt

May 13, 2015

Supermarket price deals: the good, the bad and the ugly

Svetlana Bogomolova, University of South Australia; Pei Jie Tan, University of South Australia, and Steven Dunn, University of South Australia

New research shows one in four shoppers misjudge the value of supermarket deals.

Prominent signage of unit pricing could help consumers make more informed choices about their grocery shopping. AAP

July 30, 2012

Unit pricing is smart shopping practice, but do consumers care?

Svetlana Bogomolova, University of South Australia and Jordan Louviere, University of Technology Sydney

In the confusing world of brands, package sizes, advertising and price promotions, what can help consumers make informed choices? Unit pricing – the price per standardised unit of measure introduced in…

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