• Assistant Professor for Integrated Marketing Communications, Bond University
Through Facebook, the Bundy Bear’s message becomes part of fans’ everyday story, bypassing restrictions on how the product is promoted. theinspirationroom.com

New face of alcohol promotion defies advertising restrictions

The Australian National Preventive Health Agency (ANPHA) recommended in a draft report in February that the Alcohol Beverages Advertising Code (ABAC) should include all forms of marketing within its self-regulatory…
The Advertising Standards Bureau has ruled that comments and photos on the Facebook pages of VB and Smirnoff have breached the industry’s code of ethics. louisa_catlover

Ruling on alcohol brands’ Facebook sites will shake up social media marketing

Recently, the advertising regulator has made what have been called “landmark decisions” relating to the use of Facebook by two prominent alcohol brands. Two weeks ago, the Advertising Standards Bureau…

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