Sule Nur Kutlu

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Almost every website — both for-profit and not-for-profit — commodifies user data. (Shutterstock)

To protect user privacy online, governments need to reconsider their use of opt‑in policies

Raymond A. Patterson, University of Calgary; Hooman Hidaji, University of Calgary; Niam Yaraghi, University of Miami; Ram Gopal, Warwick Business School, University of Warwick, and Sule Nur Kutlu, University of Calgary

New research shows that opt-in policies may not be as effective as intended when it comes to data protection and privacy regulations.

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