Stephanie M Villers

I currently have two research streams. My thesis work and subsequent manuscripts focus on understanding how marketing can mitigate consumer aversion to sustainable goods and services within stigmatized markets. My second research stream addresses pedagogical innovations for career preparedness in higher education institutions. To facilitate a holistic analysis of the research problem, I use a mixed methods approach in my research, blending data science with traditional quantitative and qualitative techniques. My research has been funded through various scholarships and grants.