Stefania Masè

3

Articles

0

Comments
People may draw on personal experiences, cultural narratives and shared exchanges to shape their AI companions. In this photograph, a Wehead device is seen during the Consumer Electronics Show in Las Vegas, Nevada, US on January 8, 2024. Brendan Smialowski/AFP

How users can make their AI companions feel real – from picking personality traits to creating fan art

Alisa Minina Jeunemaître, EM Lyon Business School; Jamie Smith, Escola de Administração de Empresas de São Paulo da Fundação Getúlio Vargas (FGV/EAESP), and Stefania Masè, IPAG Business School

The strong bonds that users are forming with their AI chatbots rest on the human imagination at work.
Online dating apps can provide a wealth of choice, but some users feel overwhelmed and exhausted by the experience. Shutterstock

Applications de rencontres : comment en faire bon usage

Alisa Minina Jeunemaître, EM Lyon Business School; Jamie Smith, ISC Paris Business School, and Stefania Masè, IPAG Business School

Les applications de rencontre sont de plus en plus utilisées et offrent une multitude de choix. Mais face à tant d’options, certains utilisateurs peuvent se sentir dépassés et épuisés.
Online dating apps can provide a wealth of choice, but some users feel overwhelmed and exhausted by the experience. Shutterstock

Dating apps: marketing experts’ research reveals pitfalls to look out for, and tactics for success

Alisa Minina Jeunemaître, EM Lyon Business School; Jamie Smith, ISC Paris Business School, and Stefania Masè, IPAG Business School

Use of dating apps is on the rise and they can provide a wealth of choice. Research also shows that they can leave some users feeling overwhelmed and exhausted.

Contact Stefania for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision