As a scholar of consumer and financial behavior, I have authored and co-authored more than 110 scholarly articles. About 12 years ago, I founded the longitudinal study APLUS to study young adults’ financial habits and life outcomes, findings which have informed the U.S. Presidential Council of Financial Capability for financial education and policy.

Experience

  • –present
    Dean of the School of Human Ecology, Professor of Consumer Science, University of Wisconsin-Madison

Contact Soyeon for

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