A survey of young New Zealanders finds four in ten didn’t view buy now, pay later as debt. That perception can influence how they use it.
- Associate Professor of Marketing, Auckland University of Technology
New research shows how supermarkets can use the smell of mixed herbs such as thyme, rosemary, oregano and basil to influence shoppers buying choices.
Christmas is traditionally a time of giving, including to charities and the needy. But what happens when so few of us carry cash anymore?
B2B brands taking a public moral or ethical stand are increasingly looking at their suppliers and manufacturers to reflect their own values, but where do they draw the line?
Organic appeal and reach still trump advertising spending when it comes to digital engagement by parties and individual politicians.
Brands taking a stand on social issues is no longer remarkable — but that only makes it harder to be authentic.
Jacinda Ardern’s command of social media and her celebrity-level engagement rates make her a formidable campaigner in the digital age.
Gillette recently made headlines with their controversial campaign against toxic masculinity, but other brands appear to be better at taking action.
Research shows that the new trend of activism marketing hinges on whether or not the brand engages in practices that match its message.
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