Siti Intan Nurdiana Wong Abdullah

Dr Siti Intan Nurdiana Wong Abdullah (Diana) is a Senior Lecturer in the Nottingham School of Business. She also contributes as a course tutor providing pastoral care for Level 5 and Level 6 undergraduate students. As part of her role, Diana is a member of the School’s Marketing and Consumer Studies (MACS) Research Group, Member of the Chartered Institute of Marketing and Senior Advisor for the Association of Global Educators.

She obtained her PhD degree from Universiti Putra Malaysia in 2020 under the Malaysia government's scholarship scheme (MYBrain). Her thesis was on pro-environment behavior among millenial tourists with a focus on marine protected destinations.

Before joining the academia, she was managing global sales and supply chain for a South Korean multinational company and ran a small business importing handmade bags that were made by single mothers in Vietnam. Prior to joining NTU in 2023, she was a senior lecturer and Head of Program (postgraduate coursework) at National University Malaysia (Universiti Kebangsaan Malaysia) in which she leads the MBA module for Strategic Marketing and Sales Analysis and Strategy besides supervising MBA projects and doctoral students. She has a vast academic experience with over 16 years of teaching experience.

She has been actively involved in student recruitment, marketing, international partnerships, curriculum design, mentoring students in work-based learning and event-based learning projects and consultancy work for SMEs. She is passionate in socio-environmental projects and has worked with a number of NGOs including World Wildlife Fund (WWF), Ecotourism & Conservation Society Malaysia, Kechara Soup Kitchen and Raleigh International.

She has published numerous articles, book chapters and presented her research outputs at various national and international conferences. She also contributes to journals as peer reviewer and editor and has won several research grants including the Fundamental Research Grant Scheme from the Ministry of Higher Education, Malaysia and British Academy/Leverhulme. She also serves as a reviewer, editorial member and research grant assessor. She has strong penchant for collaborative work and actively engage with external networks and researchers globally.