Research shows social media allows people to disclose all sorts of information about their love for these brands and to seek out like minded people.
- Deputy Dean (Research and Innovation), School of Economics, Finance and Marketing, Professor of Marketing, RMIT University
Contact Simon for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: Melbourne, Australia
- Website
- Article Feed
- ORCID
- Joined
