Silvia L. Martin

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Silvia L. Martin is a Full Professor of International Business and Marketing at California State University LA. She has published more than 50 scholarly journal articles, and conference proceedings with emphasis on innovation, entrepreneurial orientation, firm capabilities, competitive advantage, firm performance, international new ventures, and born global firms. Her research has been published in top tier journals including Journal of International Marketing, Journal of Business Research, International Business Review, and Psychology&Marketing. Her articles have received best paper awards from the American Marketing Association, and she has been recipient of the McGraw-Hill Distinguished Paper Award.

Dr. Martin serves in prestigious Editorial Boards including:

Associate Editor Psychology & Marketing, impact factor 6.7, cite score 7.9
Editorial Board of the Journal of Business Research (JBR, 2017 - 2025), impact factor 4.874, cite score 8.9
Editorial Review Board of the Journal of Innovation and Knowledge (JIK), impact factor 6.027, cite score 7.1
Section Editor of the Journal of Small Business Strategy (JSBS), impact factor 3.9, cite score 3.9
Editorial Board of the International Journal of Governance and Finance Intermediation (IJGFI)

Experience

  • 2015–present
    Full Professor of Marketing, California State University, Los Angeles
  • 2010–2015
    Assistant Professor of Marketing, University of Lynchburg, Virginia
  • 2009–2010
    Lecturer of Marketing, University of Bath, UK

Education

  • 2010 
    Cardiff University, UK, PhD in Business

Publications

  • 2024
    El Hana Nadr, Kondrateva Galina, Martin Silvia. Emission-smart advertising: Balancing performance with CO2 emissions in digital advertising, Technological Forecasting and Social Change, Volume 209, ISSN 0040-1625, https://doi.org/10.1016/j.techfore.2024.123818,
  • 2024
    Sabri Ouidade, El Hana Nadr, Abidi Zineb, Martin Silvia. When your supporters become your opponents: Exploring the unintended effects of parodies on social media engagement. Psychology & Marketing, Vol 41, Issue 2, https://doi.org/10.1002/mar.21928,
  • 2023
    Velasco Vizcaino Franklin, Martin Silvia, Jaramillo Fernando. The role of i-deals negotiated by small business managers in job satisfaction and firm performance: Do company ethics matter? Journal of Business Research, Vol 158, March, pp. 25-37. https://doi.org/10.1016/j.jbusres.2023.113697,
  • 2022
    Velasco Vizcaino Franklin, Cardenas Juan Jose, Cardenas Marcelo, Martin Silvia. Key Factors that Influence Consumer Preferences for Natural-Hyped Products. Psychology & Marketing, Vol 40, Issue 4, pp. 373–390. https://doi.org/10.1002/mar.21730 ,
  • 2021
    Martin Silvia. Trends in Marketing Capabilities. Revista CEA, ISSN-p 2390-0725, ISSN-e 2422-3182, Vol 7, Issue 13. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3788219# , https://doi.org/10.22430/24223182.1865,
  • 2021
    Velasco Vizcaino Franklin, Martin Silvia, Cardenas Juan Jose, & Cardenas Marcelo. Employees' attitudes toward corporate social responsibility programs: The influence of corporate frugality and polychronicity organizational capabilities. Journal of Business Research, Vol 124, pp. 538–546. https://doi.org/10.1016/j.jbusres.2020.11.016,
  • 2020
    Martin Silvia, Javalgi Raj. G., & Ciravegna Luciano. Marketing capabilities and international new venture performance: The mediation role of marketing communication and the moderation effect of technological turbulence. Journal of Business Research, Vol 107, pp. 25-37. https://doi.org/10.1016/j.jbusres.2019.09.044,
  • 2019
    Martin Silvia, Javalgi Raj. Explaining performance determinants: A knowledge-based view of international new ventures. Journal of Business Research, Vol 101, pp. 615-626, https://doi.org/10.1016/j.jbusres.2019.02.041,
  • 2018
    Stretch-Stephenson Shirley, Martin Silvia, Houston H. Rika. Using Visual Retail Atmospheric Audits in Retailing Education. Journal of Marketing Development and Competitiveness, Vol 12, Issue 4, pp. 126-133, ISSN 2155-2843. https://doi.org/10.33423/jmdc.v12i4.204,
  • 2018
    Martin Silvia, Javalgi Raj, Ciravegna Luciano. Service Advantage Built on Service Capabilities: An Empirical Inquiry of International New Ventures. Journal of Business Research, Vol 88 Issue July, pp. 371-381, https://doi.org/10.1016/j.jbusres.2018.01.024,
  • 2018
    Martin Silvia, Javalgi Raj. Epistemological Foundations of International Entrepreneurship. International Entrepreneurship and Management Journal, Vol 14, Issue 3, pp. 671-680 https://link.springer.com/content/pdf/10.1007/s11365-018-0517-4.pdf,
  • 2018
    Anderson Jeffrey, Martin Silvia, Lee Ruby. Lobbying as a potent political marketing tool for firm performance: A closer look. Psychology & Marketing, Vol 35 Issue 7, pp. 1-11, https://doi.org/10.1002/mar.21102,
  • 2017
    Martin Silvia, Javalgi Raj, Cavusgil Erin. Marketing capabilities, positional advantage, and performance of born global firms: Contingent effect of ambidextrous innovation. International Business Review, Vol 26 Issue 3, pp. 527-543 https://doi.org/10.1016/j.ibusrev.2016.11.006 , ISSN 0969-5931,
  • 2016
    Nicovich Stef, Martin Silvia. Engagement and the Moderating Role of Presence within a Video Game Experience. Atlantic Marketing Journal, Vol 5 Issue 1, pp. 123-136 http://digitalcommons.kennesaw.edu/amj/vol5/iss1/7/ . ISSN (printed version) 2165-3879,
  • 2016
    Martin Silvia, Javalgi Raj. Entrepreneurial Orientation, Marketing Capabilities and Performance: The Moderating Role of Competitive Intensity on Latin American International New Ventures. Journal of Business Research, Vol 69 Issue 6, pp. 2040-2051, http://dx.doi.org/10.1016/j.jbusres.2015.10.149 , ISSN 0148-2963,
  • 2010
    Hughes Matthew, Martin Silvia, Morgan Robert E., Robson Matthew. Realizing Product-Market Advantage in High Technology International New Ventures: The mediating Role of Ambidextrous Innovation. Journal of International Marketing. Vol. 18 Issue 4 (December), pp. 1-21. http://journals.ama.org/doi/abs/10.1509/jimk.18.4.1 ISSN 1547-7215,
  • 2007
    Martin Silvia, Morgan Robert, Robson Matthew. The Born Global Phenomenon in Mexico: A Bright Start for Technology Intensive Start Ups. Revista del Centro de Investigación. Universidad La Salle, Redalyc.org (Scientific Information System for Science Journals of Latin America, the Caribbean, Spain and Portugal). Vol 7 Issue 28. ISSN (printed version) 1405-6690, ISSN (online version) ,

Professional Memberships

  • Academy of Innovation, Entrepreneurship and Knowledge (ACIEK)
  • Marketing Educators Association (MEA)
  • American Marketing Association (AMA)
  • The Chartered Institute of Marketing (CIM)
  • Academy of International Business (AIB)
  • Atlantic Marketing Association
  • Business Association of Latin American Studies (BALAS)
  • Latin American Council of Management Schools - Consejo Latinoamericano de Escuelas de Administracion (CLADEA)
  • Association of Collegiate Marketing Educators (ACME) – Southwest Academy of Management, Federation of Business Disciplines (FBD)
  • EX-ITAM (ITAM Alumni), Mexico City
  • US – Mexico Chamber of Commerce

Contact Silvia for

  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision