How you respond to a risk depends on how you weigh the costs and benefits of an action. The problem is you’re not just a logical computer, and emotions bias your interpretation of the facts.
- Founder Professor of Computer Science, University of Illinois Urbana-Champaign
Student-athletes can now seek to make money from their name, image and likeness. But there are risks, a college sports expert warns.
Contact Sheldon for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: Urbana, Illinois, U.S.
- Website
- X (formerly Twitter): @shjanalytics
- Article Feed
- ORCID
- Joined
