A mix of economic unease and fears of the growth of online shopping is pushing retailers to offer ever-steeper discounts, but there’s a better strategy to make it through the holidays in the black.
- Academic Head of Enterprise Management Track and Senior Lecturer of Marketing, MIT Sloan School of Management
Contact Sharmila for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Website
- Article Feed
- Joined
