Ce qu'on appelle «l’esprit de sous-consommation» est une tendance qui remet en question la surconsommation en encourageant les gens à n’acheter que ce dont ils ont vraiment besoin.
- Professor and Associate Dean of Engagement & Inclusion, Ted Rogers School of Management, Toronto Metropolitan University
‘Underconsumption core’ is a trend that challenges overconsumption by encouraging people to maximize the utility of their purchases and buy only what they truly need.
Understanding the traits of different customer groups can help shoppers and businesses serve their communities more ethically and effectively, especially in times of crisis.
Once a cornerstone for many food retailers, brand loyalty is eroding as consumers prioritize cost savings over long-term brand relationships.
Genuine love holds immeasurable value, yet discovering it can pose challenges — and come with a significant price tag.
These days people prefer to simply have access to goods and services, rather than outright owning them. But what does this mean for the future of consumerism?
The recent declines of Threads and ChatGPT attest to the reality that rapid and widespread acceptance doesn’t necessarily lead to long-term success.
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