Sergio Carvalho

1

Article

0

Comments
New research suggests that members of ethnic minorities like advertising that features ethnic minorities – but only their own. (Shutterstock)

Do minorities prefer ads with white people?

Mohammed El Hazzouri, Mount Royal University; Kelley Main, University of Manitoba, and Sergio Carvalho, Dalhousie University

Visible minority consumers prefer advertising that features white models to advertising that feature models from other ethnic minority groups. Why?

Contact Sergio for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision