Advertisers that tell a good story can persuade the public of all sorts of things. But some messages are disingenuous and misleading.
- Sessional Lecturer, Marketing, RMIT University
Companies have an opportunity to reframe brand communications from the promotion of conspicuous consumption to becoming a regenerative force in urban economies.
Contact Sergio for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: Melbourne, Australia
- Website
- X (formerly Twitter): @brandKzar
- Article Feed
- Joined
