Selma Kadic-Maglajlic

Selma Kadić-Maglajlić holds a PhD in Marketing from the University of Ljubljana, Slovenia. Currently she is an Associate Professor of Marketing in the Department of Marketing at Copenhagen Business School. She is a marketing academic, with previous experience from the automotive, entertainment and media industries, and is passionate about helping organizations to optimize their sales and marketing strategic decisions using strong and rigorous analytics. She works with sales organizations to solve problems and optimize their sales activities based on the empirical findings. Selma's research has been published in various international journals. She is an accomplished TEDx speaker, educator and coach. Selma Kadic-Maglajlic is a member of the European Marketing Academy and the American Marketing Association.