Department stores are collapsing. The internet is part of the problem, but so too is the hollowing out of the middle class.
- Associate Professor of Marketing, Swinburne University of Technology
For a while Shoes of Prey could do no wrong. So what happened?
What is lacking is Myer’s heritage, and the need for this to be carefully reframed and updated for the present day.
Retailers and shopping centre operators need to entice customers to stores, leading to some interesting experiments.
Traditionally, the work of marketers has been to encourage the shopper to buy. For decades, marketers have focused on understanding, segmenting, or empirically dissecting a product or brand’s existing…
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