My focus is centred around educating sustainability within the fashion sector with interest to consumer change and generational awareness and engagement to sustainable action.
I have interest in generational consumer change from Gen Z- Gen Alpha- Gen Beta and the first purchase choice and influence of shopping behaviours, incorporating future fashion retail innovation and experiential fashion spaces.

My other focus is industry connectivity within education and the part this importantly plays in future education, employability in fashion education and the future of the creative industries to the UK economy. My experience spans both academia and a background in fashion design, product development and buying , sourcing and supply chain, country of manufacture and ethical concerns within the Industry, and the pace of fashion acquisition and its changing retail landscape.

Experience

  • –present
    Senior Lecturer Fashion Marketing , Cardiff Metropolitan University

Education

  • 2016 
    Goldsmiths University, Mres Design- Sustainable education and fashion education

Professional Memberships

  • Member of the Schumacher Institute MSi

Contact Sarah for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision