Sara Durante

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FIFA branding displayed on a screen at BMO Field in Toronto, in September 2025. When the FIFA World Cup arrives in the city this June, it will be accompanied by one of its controversial Major Worldwide Partners, Saudi Arabia’s national fossil fuel company Saudi Aramco. THE CANADIAN PRESS/Sammy Kogan

Canada should ban fossil fuel ads ahead of the 2026 FIFA World Cup

Madeleine Orr, University of Toronto; Samira Hussein, University of Toronto, and Sara Durante, University of Toronto

As FIFA comes to town with Saudi Aramco in tow, now is the time for Toronto City Council to revive discussions about banning fossil fuel advocacy ads.

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