Sandra M. Riano

MA, Professional Communication (Fall 2017 Convocation)
Research: “Framing Fear: A Critical Review of News Media’s Coverage of Migrant Issues”

CAREER PROFILE:
An accomplished marketing and communications professional with expertise developing and implementing strategic communication programs for internal and external audiences. Experience in the not-for-profit, B2B, government, consumer goods and financial services sectors. Expert conceptualizing, planning and implementing marketing and communication campaigns such as public relations, print media, digital, website development and social media. Skilled at researching and writing compelling and relevant audience-friendly communications using appropriate research and market intelligence methods to extract and use meaningful insights from data. Strong interpersonal communicator, excels in using intuition and empathy to reach consensus; uses tact and judgment to deal with sensitive, complex and confidential issues. Experienced creating strategy decks, communication plans, social media posts, presentations, project plans, budgets and schedules.