Australia’s new ‘Arm Yourself’ COVID-19 vaccination campaign advertisement. Department of Health/Youtube

Australia’s new vaccination campaign is another wasted opportunity

The federal government’s new adverts ignore decades of research on what makes effective advertising.
If you would like to see a large number of desperately poor people enjoy the joy of a World Cup victory, you should cheer for Nigeria. EPA/Rungroj Yongrit

Stuck for a World Cup team? Shoot for the happiness dividend

Let’s be realistic. Australia is the lowest ranked of the 32 teams in the World Cup, and despite a very creditable performance in its first match against Chile, its chances of making it out of the group…

Contact Samuelson for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision