• PhD Candidate in Sustainable Development, School of International and Public Affairs, Columbia University, Columbia University
An Amur falcon feeds on flying insects as it migrates across Nagaland, India. Greeneries/Shutterstock

An Indian village went from hunting Amur falcons to being their biggest protectors. Here’s how conservationists can harness the power of persuasion

A global media campaign, spearhaded by charity Conservation India, publicised a short film about the Amur falcon massacre and instigated huge change.

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