Sahar Bakr

Sahar is a Senior Lecturer and researcher in marketing. A pharmacist by background, she holds an MSc in Biotechnology and Entrepreneurship and a PhD in Business and Management from the University of Nottingham. Sahar spent time in the pharmaceutical and medical device industry in the MENA region before moving to higher education. Sahar's research explores the impact and use of smart technology, with a particular interest in how these devices shape users' practices, realities and wellbeing. A central thread is consumer vulnerability and the hidden harms that can arise from normative technology design, especially in health and fitness contexts such as self-tracking and wearables. As a health professional by background, Sahar is also interested in how marketing influences health and wellbeing, and how everyday consumer behaviours relate to those outcomes.