Ruth Rentschler

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Many commentators criticised Tony Abbott’s ‘female-lite’ frontbench last week. How might it affect his carefully managed and marketed ‘brand’ from the campaign trail? AAP/Lukas Coch

Marketing political brands: passionate punters need consistent messaging

Ruth Rentschler, Deakin University

In the last week, a number of political commentators have argued that newly-minted prime minister Tony Abbott’s frontbench is decidedly low on women. There is only one woman in Cabinet and an additional…

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