Ruth Pogacar

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Walt Disney used defaults to get children to eat healthier foods, but not all nudges have consumers’ interests at heart. Gary Kazanjian/AP Photo

‘Default’ choices have big impact, but how to make sure they’re used ethically?

Mary Steffel, Northeastern University; Elanor Williams, Indiana University, and Ruth Pogacar, University of Cincinnati

Defaults are powerful tools that policymakers and marketers can use to nudge us to make certain choices, whether in our interest or in theirs. How do we ensure they’re used responsibly?

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