Health-care workers in Toronto protest the Canadian truckers convoy last February that was against vaccine mandates. (Shutterstock)

Understanding why people reject science could lead to solutions for rebuilding trust

To communicate scientific findings that are relevant to the public, science communicators need to understand how to overcome attitudes that are anti-science.
Opposing a candidate is more confidence-building, and action-driving, than supporting one. Elvert Barnes/Flickr

Voters who oppose politicians are the most active

Opposition inspires more confidence in one’s position than support and also helps to turn judgments into actions. This helps explain why attack ads are a crucial tool in politicians’ arsenals.

Contact Richard for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision