The more ambivalent a person is about a political issue, the more likely they are to support violence and other extreme actions relating to that issue.
- Professor of Psychology, The Ohio State University
To communicate scientific findings that are relevant to the public, science communicators need to understand how to overcome attitudes that are anti-science.
Opposition inspires more confidence in one’s position than support and also helps to turn judgments into actions. This helps explain why attack ads are a crucial tool in politicians’ arsenals.
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