- Lecturer in Marketing, Swinburne University of Technology
Dr Rhys Ashby is an experienced marketer and Lecturer in Marketing at Swinburne University of Technology.
He is known for his research on the role of marketing and technology in influencing consumer decision-making in the retail context. His published work appears in leading academic journals such as the Journal of Retailing. His research has received multiple awards, grants, and scholarships, and he has been invited to present his research internationally.
Experience
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–presentLecturer in Marketing, Swinburne University of Technology
Education
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2024Macquarie University, Phd
Publications
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2025The influence of the buy-now-pay-later payment mode on consumer spending decisions, Journal of Retailing
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