Despite the promise of “1.4 billion potential customers”, India is a vast and complex market. No pan-India strategy can substitute for careful, focused planning.
- Associate Professor of International Business, Head of the School of Marketing & International Business, Te Herenga Waka — Victoria University of Wellington
People with high cultural intelligence are non-judgemental, tolerant of ambiguity and inclusive – and these qualities mean they are more likely to be successful in global business positions.
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