Relebohiseng Matubatuba

(She/Her)

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Relebohiseng is a lecturer and researcher in the Marketing Division at the School of Business Sciences, University of the Witwatersrand. Her research focuses on consumer behaviour and social impact, emphasizing the use of marketing and digital technology to drive positive societal change. Her PhD examined blood donor behaviour, contributing to a deeper understanding of how marketing strategies can drive prosocial behaviour. More broadly, she is a pragmatic researcher who applies a social marketing approach to encourage positive behavioural change in areas aligned with the Sustainable Development Goals, aiming to create meaningful impact through research and practice.

Experience

  • –present
    Lecturer in Marketing, University of the Witwatersrand
  • 2019–2024
    Lecturer in Marketing , University of Johannesburg

Education

  • 2020 
    University of Johannesburg , MCom Marketing Management
  • 2015 
    University of Johannesburg , BCom Honours Marketing Management
  • 2015 
    Stellenbosch University , Digital Marketing Certificate

Publications

  • 2025
    Why do they stay? Drivers of blood donor loyalty: a relationship marketing and social marketing perspective (Thesis),
  • 2024
    Factors influencing consumers' intention to donate blood: A South African perspective,
  • 2022
    Developing an intention to use amongst non-users of the Bus Rapid Transit (BRT) System: An emerging market perspective,
  • 2022
    Moving towards smart mobility: Factors influencing the intention of consumers to adopt the bus rapid transit (BRT) system,

Contact Relebohiseng for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision