Rebecca Scott

Rebecca Scott studies the sociocultural aspects of marketing and qualitative research methods. Rebecca earned her Ph.D. from the UNSW Business School at the University of New South Wales, Australis, in 2015. Prior to her appointment at Cardiff University, she was an Assistant Visiting Professor at the Eller College of Management at the University of Arizona, USA. Rebecca also spent 8 years working in private firms including: Industry Analyst for Google (London), Ethnographic Researcher for Ogilvy and Kimberly-Clark (Sydney), Sales and Marketing for Toyota (Bath) and Junior Publicist of luxury consumer goods for Mission Media (London).

Rebecca’s research focuses on the social and cultural aspects of marketing. Using ethnographic approaches she studies experiential consumption, multisensory consumption and ‘the body.’ Her research blends discrete and overlapping bodies of work from consumer behaviour, marketing, sociology and anthropology, which facilitate an understanding of embodied experience. Rebecca’s research has appeared in the Journal of Consumer Research and the European Journal of Marketing, two top academic journals in the field of marketing. She received the 2018 Sidney J. Levy award for best dissertation-based paper in the field of consumer culture. In addition, her work on the consumption of pain has appeared in thirty-two global news outlets including The Atlantic, The Guardian and The Conversation.

Rebecca has taught at all undergraduate and postgraduate levels, her more recent teaching activities include: Cultural Marketing, Services Marketing, Consumer Behavior and Qualitative Research Methods.

Primary Research Interests:
Qualitative Methods
Experiential Consumption
Embodied Consumption
Consumer Research
Extreme Work