Rebecca Beech

Dr Rebecca Beech is a Senior Lecturer (Assistant Professor) in Marketing at Oxford Brookes Business School, Oxford, UK. Her research is positioned at the intersection of digital marketing and sustainable marketing, with a particular focus on encouraging pro-environmental consumer behaviour, sustainable consumption, online knowledge sharing, activism, and the role of influencers.Dr Beech also holds leadership roles in external learned societies. Including the British Academy of Management, as a council member, co-founder and co-lead of the Early Career Academic (ECA) Network and as a Early Career lead at the Marketing and Retail Special Interest group (SIG). The Macromarketing Society, Rebecca co-leads the Early Career Scholars. Academy of Marketing, Rebecca co-leads a strand titled ‘Responsible Futures’ on the Marketing Education Special Interest Group (SIG).
Link to LinkedIn - https://www.linkedin.com/in/dr-rebecca-beech-sfhea-3b165359/