Social media is here to stay and gives a platform to companies as well as consumers who hold the power to bring about change.
- Adjunct Professor, with expertise in Branding, Marketing, Business Strategy, Corporate Citizenship and Social Responsibility. Graduate School of Business, University of Cape Town
The brand of South Africa’s ruling party, the 104-year-old ANC, is in serious decline. The party needs to act decisively to stop this.
A significant portion of small business failures are caused by branding mistakes and owners who don’t understand the importance of branding. Here are the common mistakes.
Some considerable damage has been done to the Ford brand as a result of the Kuga fires but Ford South Africa can still make amends.
Contact Raymond for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: Cape Town, South Africa
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- X (formerly Twitter): @rvanniekerk
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