Ratna Khanijou

Ratna Khanijou is a Lecturer in Marketing at Goldsmiths, University of London. She completed her PhD in Marketing from Royal Holloway, University of London.

Ratna’s research is highly interdisciplinary, informed by theoretical insights from sociology, anthropology, culture and gender studies to understand consumer behaviour. Her work has been published in leading academic journals such as Gender Work and Organisation, Journal of Business Research, Journal of Marketing Management and Qualitative Market Research. Ratna's current research interests include exploring collective routines, sustainable habits, family brands and gendered icons.

Ratna has presented her work at various international conferences in Europe, and in 2019, her research paper was awarded the Best Paper Award at the Academy of Marketing Conference. She has also received a Team Teaching Commendation from Royal Holloway University of London. Prior to joining academia, Ratna has worked in business development for several industries including personal care cosmetics manufacturing and tourism.