Rafael Grohmann

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Guillermo del Toro greets fans at the premiere of ‘Frankenstein’ at TIFF in Toronto, Sept. 8, 2025. A week earlier at the Venice Film Festival, the director said he isn’t afraid of AI when asked about the danger AI and technology pose to humanity. THE CANADIAN PRESS/Laura Proctor

Film festivals like TIFF set the tone for wider industry norms — here’s what we’re watching around AI

Lauren Knight, University of Toronto; Daphne Rena Idiz, University of Toronto, and Rafael Grohmann, University of Toronto

AI in the film industry is a hot-button issue that filmmakers, tech companies, distributors, creatives’ guilds and unions, policymakers and viewers are struggling to negotiate.

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