Rachel Kraus – The Conversation

Many stage 4 breast cancer patients say that they don’t relate with the pink ribbon. AnthiaCumming/E+ via Getty Images

October 5, 2022

Breast cancer awareness campaigns too often overlook those with metastatic breast cancer – here’s how they can do better

Rachel Kraus, Ball State University

October is awash in seas of pink T-shirts, balloons and ribbons in honor of Breast Cancer Awareness Month. But this messaging fails to recognize people who are not cured of the disease.

Many women with metastatic breast cancer feel left out of annual ‘Pinktober’ awareness drives because these campaigns tend to focus on earlier, more curable stages of the disease. kali9/E+ via Getty Images

October 29, 2021

Breast cancer awareness campaigns can do a better job supporting women who’ve received a stage 4 diagnosis, instead of focusing only on early detection and ‘beating cancer’

Rachel Kraus, Ball State University

A diagnosis of metastatic breast cancer means having cancer for the rest of one’s life – a situation with very different needs and concerns compared to earlier stages of the disease.

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