Chinese consumer habits are changing, but heritage and soft power mean there’s still a huge opportunity for Scotch.
- Professor of Marketing and Innovation, Director, Marketing Innovation and The Chinese and Emerging Economies (MICEE) Network, Warwick Business School, University of Warwick
Bernard Arnault’s five children are all involved in the luxury goods behemoth he founded - but what are the benefits and risks of keeping it in the family?
The fall-out from Evergrande’s problems will be widely felt.
Having a Queen is a distinct business advantage, particularly due to reverence for the monarchy in new and emerging markets like China.
Alibaba shares will start trading on the New York Stock Exchange in a record-breaking initial public offering(IPO) which could end up raising US$25 billion. Investors have bought into a new kind of internet…
Compared to westerners, Asian consumers are variety seekers. Their frequent store-hopping has presented western supermarkets with a difficult conundrum. Follow the same strategy that worked well with loyal…
China’s Communist Party has overseen an economic miracle over the past 20 years, but they are now facing the consequences of becoming the fastest growing economy on the planet. With China’s GDP now standing…
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