Volkswagen’s new integration of online and offline sales offers insight into the future of the showroom experience.
- Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway, University of London
Social media feedback has made businesses think twice about what makes a good customer.
How an icon took a wrong turn.
Fans are notoriously reluctant to let their clubs play fast and loose with clever ticket pricing, but it might be better for everyone.
It’s a collosal business. But who gets the most out of ‘rewards’? And what if we all used ours at once?
The attempt to hand-off unofficial advertising during the RWC failed.
The sensational confessions of the car-manufacturing giant have sent shockwaves through the industry and have wider implications for the whole corporate sector.
Once we’ve voted them in, politicians might just have the guts to make a decision on new flights capacity. But it is likely they will still dodge the decision we really need.
Those of us with experience working in former state monopoly sectors such as trains, aviation and telecoms as they transition into a less regulated environment, know only too well the challenge of change…
In his anthemic Let me entertain you, Robbie Williams urges his audience to “come and sing a different song”. University lecturers could take a lesson or two from Stoke-on-Trent’s favourite singer-songwriter…
Stories of heightened sales of penguin-related items are lighting up the web. McVities reported a 75% spike in sales of its avian chocolate biscuit following the launch of #montythepenguin in a “social…
It’s that time of year when undergraduates who want to continue their studies are busily looking around for advice on which masters degree to apply for and school leavers are pondering their university…
Coca Cola has begun carefully rolling out its green-labelled “Life” brand, filling its iconic hour-glass bottles with a new fizzy drink which has nearly a third fewer calories than Coke Original. It is…
Volkswagen Brasil has announced its plan to terminate production of its iconic Type 2 bus, better known to many as the Kombi van. Boasting the longest commercial production line of any vehicle since manufacture…
The sharp-suited MBA graduate with grand world-domination plans is a sterotype familiar to us all. He or she will probably head into a high pressured, well paid role in consulting or financial services…
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