New research on 224 corporate apologies suggests investors reward leaders who take personal responsibility – with one key exception.
- Associate Professor of Marketing, Kennesaw State University
More and more universities are bringing in corporate-style marketing chiefs. New research shows what they’re gaining – and where the returns fall flat.
Strong values and principles are key traits in effective business leaders – but they can come with tendencies to take fewer risks and be less proactive or innovative.
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