Philippa Ward

Dr Philippa Ward is a Professor of Marketing at the University of Gloucestershire, UK, and has over 25 years of retail and academic experience. She also has a range of journal and book publications and over 40 doctoral completions. Philippa’s research centres on the effects of situational factors on consumers, the psychological and sociological determinants of consumption, and the exploration of value. She passionately advocates applying a more comprehensive range of methods in marketing research and transdisciplinarity.