Mensagens diferentes são mais eficazes para públicos diferentes.
- Lecturer in the School of Psychological Science, University of Bristol
Different messages are more effective for different audiences.
Research shows that showing gamblers counter-advertising videos to expose industry tactics may help gamblers resist persuasion.
Artificial intelligence and augmented reality tools are upping the stakes when it comes to online sports betting.
The new UK white paper reforming the gambling laws for the digital age says nothing about one of the most concerning new developments in this field in the past 20 years.
Some football bets are 50 times more harmful than others.
Fixed odds betting terminals attract all the attention, but something alarming is being overlooked.
Investors are encouraged to make bad financial decisions from the way that saving products are marketed. New research shows that fixing this is a can of ugly worms.
In-play football bets may prove tempting, but they’re engineered so that the odds fall firmly in the bookmakers’ favour.
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