Philip Kotler

2

Articles

1

Comment
What would it take to get more Americans to buy into our democracy? REUTERS/Jim Young

How to sell a product called democracy

Philip Kotler, Northwestern University

A marketing guru considers what’s wrong with American democracy and how to fix it.
Philip Kotler says the rise of social media is challenging the concept of brand loyalty. Gabriel Chmielewski/Mays Communications

Q&A: Philip Kotler on whether traditional marketing is dead

Elizabeth Byrne, The Conversation

International marketing expert Philip Kotler is in Melbourne this week telling Australian companies how best to position their brands in the face of new global challenges. These challenges include the…

Contact Philip for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision
  • Article Feed
  • Joined