Pete Bsumek

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A political sign in West Virginia reflects the claim that the Obama administration, by developing policies to reduce carbon emission, was waging a campaign against the industry. Vicki Smith/AP Photo

Inside the coal industry’s rhetorical playbook

Steve Schwarze, University of Montana; Jennifer Peeples, Utah State University; Jen Schneider, Boise State University, and Pete Bsumek, James Madison University

Scholars of communications pick apart the rhetoric behind the ‘war on coal’ and explain why it ultimately benefits the coal industry.

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