Pedro Cuesta-Valiño

Pedro Cuesta-Valiño holds a PhD in Economics and Business (2002) and has been with the University of Alcalá (Spain) since 1996, where he is Full Professor of Marketing. He currently serves as Academic Director of ISDI University Center. His research focuses on market research and marketing strategies, consumer and organizational behaviour, retail management, corporate social responsibility, and happiness studies, including consumer happiness, happiness management and citizen well-being. His work also examines the impact of new technologies, tourism, and sport management on marketing and society. He is the author of over 100 peer-reviewed publications in international academic journals and has participated in more than 150 international conferences, frequently as a keynote speaker. His research impact is reflected in an h-index of 21 in Web of Science, 21 in Scopus, and 33 in Google Scholar. Professor Cuesta-Valiño is Editor-in-Chief of the International Journal of Internet Marketing and Advertising and Associate Editor of Humanities & Social Sciences Communications. He is also a member of the Editorial Board of the International Journal of Consumer Studies, Journal of Happiness Studies, International Journal of Happiness and Development, ESIC Market, Retos-Revista de Ciencias de la Administración y Economía, Retos-Nuevas Tendencias en Educación Física, Deportes y Recreación, Revista Portuguesa de Estudos Regionais, Retos, International Review of Communication and Marketing Mix, and ADResearch ESIC International Journal of Communication Research. He is the founder of the International University Network of Happiness and Director of the research group Consumer Behaviour, Organizational, and Market Analytics.