Paul W. Glimcher

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People are notoriously bad at filtering choices - being faced with too many leads us to choose poorly. Image sourced from www.shutterstock.com

AUDIO Q&A: Neuroeconomics and the answer to the ‘curse of choice’

Emil Jeyaratnam, The Conversation and Helen Westerman, The Conversation

We are faced with a myriad of choice in our lives - but an emerging body of work suggests the more choice we’re faced with, the more likely we’ll make a poor decision. The conundrum is called the “curse…

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