Paul Harrigan

I am a Professor of Marketing, and Deputy Head of the Marketing department at The University of Western Australia (UWA). I was Acting Head for almost two years 2019-20, and was a member of the Academic Board. I am also an Adjunct Professor at IESEG School of Management. My research expertise is in marketing and information systems, specifically digital transformation. I have published his research in over 60 international journal articles and books, and presented it at over 50 international conferences. I supervise 6 doctoral students, and have had 7 complete and go on to work in universities across Australia.

My teaching focus is on digital marketing, where I have developed and delivered undergraduate, postgraduate, and executive courses in the UK, France, Australia, and the UAE. These multicultural classes have ranged in size from 25 to 800 students, and in topic from Introduction to Marketing, Digital Marketing, to Marketing Analytics.

More broadly, I am Editor-in-Chief of the Australasian Marketing Journal (incoming 2026), a position I will hold jointly with A/Prof Lara Stocchi from The University of South Australia. I am also on the editorial board of the Journal of Interactive Advertising. Previously, I was Vice President of the Australian and New Zealand Marketing Academy (ANZMAC) (2020-24), a member of its Executive Committee (2019-24), and Chair of its annual conference (2022). I was also an Associate Editor at the Journal of Marketing Management (2013-23). I am an Australian Research Council (ARC) assessor, and PhD examiner and promotions assessor for a range of Australian, New Zealand, and European universities. Last, but not least, I consult with industry on social media marketing, and engage regularly with the media on issues around digital marketing more broadly.