Many readers can’t tell the difference between native ads and editorial content. So will a web publisher’s credibility take a hit if it ‘goes native’ with its ad strategy?
- Assistant Professor of Journalism, California Polytechnic State University
In the endless drive to get people’s attention, advertising is going ‘native’, creeping in to places formerly reserved for editorial content. In this Native Advertising series we find out what it looks…
Contact Patrick for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: San Luis Obispo, California, USA
- Website
- X (formerly Twitter): @pchowe
- Article Feed
- Joined
