Patricia Rossi

I am an Assistant Professor of Marketing at California State University San Marcos, driven by a passion for understanding how people think, feel, and act as consumers. My research explores the intersection of decision-making, artificial intelligence, sustainable marketing, and sensory marketing, with a focus on how personal, social, and environmental factors shape consumer experiences. My work has been published in leading journals, including the Journal of Business Research, Journal of the Association for Consumer Research, Journal of Advertising, International Journal of Advertising, Journal of Retailing and Consumer Services, and the International Journal of Consumer Studies, among others.