Paddy Nixon

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Big Data can and is being used for good, but greater transparency is required to remove the ‘creepy’ factor. Shutterstock.com

Taking the ‘creepy’ out of Big Data

Paddy Nixon, University of Tasmania and Ros Harvey, University of Tasmania

Big Data has a reputation for being creepy; the domain of “Big Business” and “Big Government”. At best it’s the driver of relentless advertising, uniquely targeted and eerily reminiscent of our most recent…

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