Small clubs are the incubators of new talent and vital to the music industry’s future. But bigger players are tilting the market and threatening their survival.
- Professor & Associate Dean Research, College of Creative Arts, Te Kunenga ki Pūrehuroa – Massey University
Music and technology have been evolving together since long before the advent of AI. But without better safeguards now, artists face an uncertain future.
Streaming and social media have transformed the way we discover music. But algorithms and programming formats mean local artists are disappearing in the global mix.
Government proposals for media reform are long overdue. But it’s also time for a bold strategic rethink to connect local creators with the right audiences.
Musical and vocational training must move beyond making students ready for work — they must also be empowered to deal with an industry overdue for reform.
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